AARP Foundation and Rock Health are launching the 2017 Aging in Place $50K Challenge and calling on digital health startups to apply. Competitors in the 2017 Aging in Place Challenge have the chance to earn a $50,000 cash prize and work with AARP Foundation to improve the lives of vulnerable seniors by addressing issues that help to reduce unnecessary healthcare services, costs, and hospital readmission rates—especially as described in the CMS 30-day hospital readmission measure.

By 2030, the US population aged 50 and over is expected to increase to 132 million. Two things are clear: America’s aging population is continuing to grow, and the time is now to address their ability to age safely in their own homes and communities. Studies show there is a strong link between hospital admission rates and nursing home placement. Seniors suffer a 23 percent risk of being unable to return home or requiring nursing home placement from even short hospitalizations.

AARP Foundation and Rock Health are looking for digital health startups who work to provide innovative solutions that reduce unnecessary healthcare utilization for older Americans. Eligible competitors have a good handle on product-market-fit and an ARR (annual recurring revenue) of at least $100K.

Some of the challenge’s key interest areas include:

  • Reducing hospital readmissions
  • Avoiding penalties from providers
  • Providing post-acute care assistance
  • Increasing overall patient satisfaction

Why should you apply?

The top five finalists will pitch to a panel of judges at an event at the Rock Health office in San Francisco the week of December 11th. The winner will receive a cash prize of $50,000 to continue improving the health outcomes and quality of life for low-income aging Americans.


September 12th to October 2nd: Submissions accepted
November 6th: Top 5 finalists announced
Week of December 11th: Pitch event at Rock Health—winner selected

How to apply

Create an account below to begin your application. Applications should be finalized and submitted by October 2nd at 11:59 PST.

Have more questions about Rock Health? Read our FAQ.

For more information about AARP Foundation, visit